Cue me getting laid off from my day job like so many others in 2020. Just months before graduating, I had a choice to make.
Go into the workforce with little job security or make it on my own.
After several years of creating projects for some incredible clients, countless hours of research, trying new things, failing, learning, succeeding, and paving my own path, I decided to expand my business from just photography to building intentional brands for people seeking a worthwhile experience, dedicated to their own future, the same as me.
The path to success is never linear. In reality, it's often littered with distractions, land mines, detours, and newer/better opportunities to navigate along the way.
I started my creative business journey in photography. After a winding path that involved school, a lot of hands-on training, and reevaluation of goals, I found myself on the cusp of graduating from school with a degree in multimedia + graphic design - hell bent on opening my own photography business and knowing how to market myself well. While I have no regrets about my education, the one thing school didn't prepare me for was running my own successful business.